diff --git a/setup.py b/setup.py
index 79f6fe9..dcbd229 100644
--- a/setup.py
+++ b/setup.py
@@ -30,31 +30,32 @@ setup(
         'Programming Language :: Python :: 2.7'
     ],
     long_description='''
-<h1>Gooey (Beta)</h1>
 
-<h3>Turn (almost) any Python Console Program into a GUI application with one line</h3>
+Gooey (Beta)
+############
 
-<p align="center">
-    <img src="https://cloud.githubusercontent.com/assets/1408720/7904381/f54f97f6-07c5-11e5-9bcb-c3c102920769.png"/>
-</p>
 
+Turn (almost) any Python Console Program into a GUI application with one line
+-----------------------------------------------------------------------------
 
-<h2>Quick Start</h2>
+.. image:: https://cloud.githubusercontent.com/assets/1408720/7904381/f54f97f6-07c5-11e5-9bcb-c3c102920769.png
 
-<p>Gooey is attached to your code via a simple decorator on your `main` method.</p>
 
-<pre>
-    from gooey import Gooey
+Quick Start
+-----------
 
-    @Gooey      <--- all it takes! :)
-    def main():
+Gooey is attached to your code via a simple decorator on your `main` method.
+
+.. code-block::
+
+  from gooey import Gooey
+  @Gooey      <--- all it takes! :)
+  def main():
       # rest of code
 
-</pre>
 
-With the decorator attached, run your program and the GUI will now appear!
 
-<b>Note: PyPi's formatting is ancient, so checkout the full documentation, instructions, and source on <a href="https://github.com/chriskiehl/Gooey">github!</a></b>
+With the decorator attached, run your program and the GUI will now appear!
 
-<br /><br /><br /><br />'''
+Note: PyPi's formatting is ancient, so checkout the full documentation, instructions, and source on `Github <https://github.com/chriskiehl/Gooey>`_'''
 )